How to Beat the Crowds at the Heineken Experience
The Heineken Experience costs about €23-25 for adults online, including two beers, and slightly more at the door. Entry is by timed slot, so book ahead, especially for weekends. It's open from 10:30 am. Take the first slot or an early-afternoon weekday slot, as weekend afternoons and evenings are packed.
- Adults (18+)
- About €23-25 online, more at the door
- Includes
- Two beers (or soft drinks)
- Entry
- Timed, book online
- Hours
- From 10:30 am, later at weekends
- Best time
- 10:30 am on a weekday
- Busiest
- Weekend afternoons and evenings
- Time to allow
- 1.5 hours
How busy is the Heineken Experience?
The tour through the old brewery is self-guided, but the rooms bunch up when big groups arrive, especially stag and hen parties at weekends. The rooftop bar is busiest late in the day.
Before you go, check how busy the Heineken Experience is likely to be. BeatTheCrowd shows the live crowd level and an hourly forecast for any date, adjusted for Dutch holidays, events and weekends.
Check today’s crowds at Heineken Experience →Best (and worst) times to go
- 10:30 am: calm rooms.
- Weekday early afternoons: fewer groups.
- Worst: Friday and Saturday evenings.
Our hourly forecast for the Heineken Experience shows how busy each hour is expected to be on your date.
Check today’s crowds at Heineken Experience →Insider tips that actually save time
- Book online for the cheaper price and a timed slot.