What is the Moco Museum?
Moco (Modern Contemporary) is a private museum of modern, contemporary and street art on Museumplein, opened in 2016 in Villa Alsberg, a 1904 townhouse between the Van Gogh Museum and the Rijksmuseum. It's best known for its Banksy collection, one of the largest on public display, and for immersive digital art rooms.
Displays rotate, but you can usually expect works by Banksy, Andy Warhol, Keith Haring, Jean-Michel Basquiat, Yayoi Kusama, Damien Hirst, KAWS, Ai Weiwei and Daniel Arsham, plus digital installations in the basement. It's small, colourful and very photogenic, which is why it's one of Amsterdam's most visited museums.
Because it's in a house, the rooms are small and the staircases narrow. A busy midday slot can feel crowded. The right slot makes a big difference.
Ticket prices and how dynamic pricing works
Moco sets prices by day and time slot: the busier the slot, the higher the price. Buy direct on the museum's website for the best price.
There are discounted tickets for children and students. Check the booking page for the current rates, and bring ID for discounts. Discounts generally can't be combined.
Museumkaart and city cards
The Museumkaart (Dutch Museum Card) is not valid at Moco, because it's a private museum. Coverage by the I amsterdam City Card has changed over time, so check the current terms before relying on it.
Deal sites vs the official price
Reseller and deal sites sometimes sell Moco tickets cheaper or more expensively than the museum. If you see a 2-for-1 or discounted offer, check whether it's for a specific slot and whether it really beats the museum's own early/late slot price.
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How busy is the Moco Museum?
Moco gets the overflow from Museumplein's big museums. When the Van Gogh Museum is sold out or the Rijksmuseum is packed, Moco fills up. The crowding is worst in the Banksy rooms and the digital basement, where people wait for photos.
Crowd levels by time of day
By day and season
How to skip the lines
- Book a timed ticket online. Walk-ups wait in the ticket queue and may find busy slots sold out.
- Choose 9-10 am or 6:30-7:30 pm. It's cheaper and quieter at the same time.
- Book 2-3 days ahead in summer, tulip season and holidays, and the day before otherwise.
- Arrive on time. Arriving up to about 15 minutes either side of your slot is usually fine.
- Leave big bags at your hotel. Large bags aren't allowed and the cloakroom is small.
- Start in the basement if you arrive at a busy time: most people go up first and finish there.
What you'll see
The route takes you through the house's floors and the basement. Exhibitions rotate, so check the museum's exhibitions page for what's on. Typical highlights:
- Banksy: canvases, prints and street pieces satirising war, consumerism and the art world itself.
- Pop art: Andy Warhol's portraits and Keith Haring's figures.
- Contemporary stars: Yayoi Kusama's dots and mirrors, Damien Hirst, KAWS, Daniel Arsham and Ai Weiwei.
- Digital and immersive rooms: mirrored light installations and interactive digital art in the basement, made for photos.
- The garden: sculptures in the museum's garden, at the back of the villa.
Photos
Photography is encouraged throughout. For the mirror and digital rooms, go early or late: at peak times you'll wait for a turn and have strangers in every shot.
Plans by visitor type
Museumplein in one day
Moco at 9 am (1 hour), then the Van Gogh Museum on a pre-booked 10:30 or 11 am slot, lunch, then the Rijksmuseum from 2:30 pm, when its morning crowds have eased. Or flip it: Rijksmuseum in the morning, Van Gogh in the afternoon and Moco on a cheap 6:30 pm slot.
Families
Kids like the colour, the Kusama dots and the digital rooms. There are child discounts. Strollers are hard on the staircases: use a carrier.
Limited mobility
The 1904 townhouse has original staircases, and step-free access doesn't reach every floor. Contact the museum before you visit to check what you'll be able to see.
Art lovers
Moco is fun but small. If you want depth in modern art, the Stedelijk Museum, a 2-minute walk away and included in the Museumkaart, has a bigger collection.
Getting there and practical info
Insider tips
- The cheapest slot is also the best slot. Early and late tickets cost up to €5 less and the rooms are half-empty.
- Don't plan on using the Museumkaart. Many visitors with the card are caught out at the door.
- Evening slots fit around the big museums, which close earlier than Moco on most days.
- Basement first at peak times. It's the bottleneck.
- Look at the outside too. The villa itself, by architect Eduard Cuypers, and the sculptures in front are free to see from the street.
- Check the exhibitions page before going: if a specific artist is your reason for visiting, make sure their work is on display.
Mistakes to avoid
- Booking a 1 pm Saturday slot at the highest price.
- Turning up with a Museumkaart expecting free entry.
- Bringing a large backpack or suitcase.
- Expecting a big museum: it's an hour, not an afternoon.
- Assuming a specific artwork is on show without checking.
Is Moco worth it?
Yes, if you like Banksy, pop art or Instagram-friendly digital art, and you book an early or late slot. At around €18 for an hour, it's not cheap, but it's a fun contrast to the Old Masters next door. If you only have time for one museum on Museumplein, choose the Van Gogh Museum or the Rijksmuseum.
FAQs
How much does the Moco Museum cost?
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Adult tickets cost about €18-22 online, depending on the day and time slot. The 9-10 am and 6:30-7:30 pm slots are cheapest.
Is the Moco Museum included in the Museumkaart?
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No. Moco is a private museum and doesn't accept the Museumkaart.
What are Moco's opening hours?
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Daily, 9 am-8 pm.
Do I need to book Moco in advance?
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Yes, it's best to book a timed slot online, 2-3 days ahead in high season.
How long does the Moco Museum take?
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About an hour.
What's the best time to visit Moco?
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How we research: every guide is written by the BeatTheCrowd team from official sources and recent traveller reports, cross-checked against each other, and dated so you know how fresh it is. Last checked 29 October 2026. Prices and rules change, so always confirm on the official site before you book.
